Analytics dashboard
Data research
Team capability building
3+ Years · Decision Intelligence · Africa
Decision Intelligence

Clarity for
Better Decisions.

Organizations generate more data than ever — yet most leaders still struggle to turn information into clear, confident action.

Friends of Data builds the analytics systems, research, and team capability that transforms data into decisions that matter.

The Problem We Solve

Many organizations face the same challenge.

When information is difficult to access or understand, leaders are forced to rely on assumptions rather than evidence. Friends of Data helps organizations change that.

  • Data scattered across multiple systems
  • Reports that take weeks to prepare
  • Decisions made with incomplete information
  • Teams that lack the skills to interpret complex data

Modern Analytics Systems

Bringing all your data into one unified, real-time leadership view.

Rigorous Research

Evidence-backed insight that removes uncertainty from high-stakes decisions.

Practical Capability Development

Building teams that can confidently work with data every day.

What We Do

We help organizations understand their data, uncover insights, and make confident decisions.

Our work focuses on three areas.

Decision Intelligence Systems

We design modern analytics environments that bring data from across the organization together and transform it into intuitive dashboards for leadership.

Outcome: Leaders gain immediate visibility into what matters most.

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Strategic Research & Insights

When organizations face complex decisions, we conduct rigorous research to uncover the evidence behind the question, combining quantitative analysis and human insight.

Outcome: Leaders make decisions backed by credible evidence.

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Data Capability Transformation

We help organizations build teams that can confidently work with data through practical training and advisory support that strengthens analytical capabilities.

Outcome: Data becomes part of everyday decision-making.

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Our Approach

Data alone does not create insight.

True understanding emerges when three elements work together. By integrating these elements, we help organizations build sustainable decision intelligence.

Learn About Us

Research

Rigorous investigation that reveals the truth behind complex questions.

Analytics

Modern systems that transform raw information into meaningful insight.

People

Teams equipped with the skills to interpret data and act on it.

Who We Work With

We support organizations that rely on evidence and insight to guide their work.

Businesses

Seeking better performance insights and data-driven strategy.

NGOs & Development Organizations

Evaluating programs and measuring impact.

Research Institutions

Conducting rigorous research and analysis.

Leadership Teams

Seeking stronger decision support and evidence pipelines.

Trusted by Leading Organizations

UNICEF
USAID
University of Nairobi
World Bank
African Development Bank
University of Ghana
Community

The FoD Research Society

A professional community for researchers, analysts, consultants, and decision-makers committed to evidence-based practice.

Small rooms. Focused sessions. High standards. Monthly briefings, closed roundtables, peer research reviews, and an Annual Clarity Forum.

  • Monthly Briefings & Research Reviews
  • Closed Roundtables for Senior Practitioners
  • Annual Clarity Forum
  • Curated membership — Associate, Member, Fellow tiers
Join the Society
"Disciplined conversation around what it all means — and how it informs real decisions — is rare. The Society exists to fill that gap."
3
Tiers
12
Sessions/Year
1
Annual Forum
Testimonials

What Our Clients Say

Hear from organizations and researchers we have worked with.

"Friends of Data helped us interpret our data in ways we never imagined. Their Power BI dashboards transformed how we report to our donors."

D

Dr. Grace Muthoni

Research Director, NGO Kenya

"The SPSS training was incredibly practical. I went from knowing nothing to confidently analyzing my thesis data in just three days."

J

John Asante

PhD Candidate, University of Ghana

"Their research consulting team helped us design and execute a comprehensive impact evaluation. Highly recommended!"

M

Marie Lukusa

M&E Manager, INGO Congo

"The Research Café sessions are a fantastic way to learn from experts and connect with other researchers. I never miss one!"

D

David Ochieng

Data Analyst, Private Sector

"Our team's data literacy improved dramatically after the custom training. Friends of Data really understands our sector."

F

Fatima Diallo

Program Manager, Health NGO

Let's Start the Conversation

Every organization has questions hidden within its data.

Friends of Data helps uncover the answers. If your organization is seeking deeper insight, stronger analytics systems, or better decision support, we would be glad to explore how we can help.

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